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Industry News

127 posts

News on mass market floral retail, grocery flower programs, sourcing, growers and suppliers for supermarket floral buyers and industry professionals.

Supply Chain

Valentine’s Flower Imports: How the Miami Pipeline Works and When to Set Your Order Dates

Cargo aircraft being loaded on an airport apron, illustrating air freight for flower imports

Valentine’s flower imports squeeze a year of rose volume into a few weeks. Here is how the Miami pipeline works and when grocery buyers should lock orders.

Travis Rigby
October 26, 2026

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Supply Chain

Floral Cold Chain Checklist: 12 Checks From Farm Truck to Store Cooler

Swinging cold-storage doors opening to cold light, illustrating a floral cold chain

Use this floral cold chain checklist to find where temperature slips between the farm truck, the cross-dock and the store cooler, and what to ask carriers.

Travis Rigby
October 26, 2026

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Ecuador vs. Colombia Flower Sourcing: What Valentine’s 2026 Numbers Mean for U.S. Buyers

Person among blooming rose bushes, illustrating rose production for export

Ecuador flower sourcing looks different from Colombia’s on volume, tariff rate and destination mix. Here is what the Valentine’s 2026 numbers mean for U.S. buyers.

Travis Rigby
October 26, 2026

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Business

Colombia Tariff Deal Could Be Signed in December: What Flower Buyers Should Do Now

Colombian flag flying before the National Capitol in Bogotá with the Simón Bolívar statue

A Colombia tariff deal could be signed in December, the trade minister says. Here is how grocery floral buyers should handle Valentine’s pre-books until then.

SuperFloral Team
October 25, 2026

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Trends

Floral Category Growth: Roses Up 13.6% and Arrangements Up 12.4% in Latest IFPA Data

Grocery store flower display with colorful bouquets

Floral category growth is led by roses and arrangements in the latest IFPA Circana data, while potted plants and bulbs lag. See the numbers by segment and region.

Travis Rigby
October 25, 2026

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Market Wrap Up: Winter Flowers Arrive as Holiday Shoppers Seek Value

Scene of fictional floral buyers checking chrysanthemums and amaryllis in a flower distribution work area.

Winter flowers enter the Dutch marketplace as U.S. holiday shoppers watch their budgets. Fresh signals for seasonal orders, auction workflows and freight checks.

Travis Rigby
October 25, 2026

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Dream Farms Earns Rose Producer Recognition, Highlights Retail-Ready Floral Formats

Dream Farms banner recognizing its Top Premium Rose Producer 2026 designation.

Dream Farms’ 2026 recognition spotlights premium roses and ready-to-display arrangements designed to reduce handling for floral retailers.

SuperFloral Team
October 24, 2026

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Sourcing Flowers from Colombia: A Buyer’s Guide to Volume, Risk and the 12.5% Tariff

Sourcing flowers from Colombia: rows of flowering stems growing under cover in a greenhouse

Sourcing flowers from Colombia now means weighing a 12.5% U.S. tariff, higher wages and a stronger peso against the origin’s unmatched volume.

Travis Rigby
October 19, 2026

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Grocery Floral Shrink: Where the 9% Goes and How to Cut It

Grocery floral shrink: buckets of fresh cut flowers on display outside a shop

Grocery floral shrink averages 9% of sales, so every point you recover is worth about $990 a year in an average department.

Travis Rigby
October 19, 2026

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Supermarket Floral Price Points, Margin and the Math Behind Both

Supermarket floral pricing: wrapped flower bunches in crates with small price signs at a flower market

Supermarket floral pricing works best when price points are set against a 48% gross margin and 9% shrink, not against last year’s shelf tag.

Travis Rigby
October 19, 2026

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Colombia Flower Tariff: Trump Hints at Relief, but Buyers Shouldn’t Count on it Yet

Colombia flower tariff: air cargo containers on an airport apron beside an aircraft (illustrative)

The Colombia flower tariff of 12.5% could be lifted, but Trump’s Oct. 12 remark is not an order, so Valentine’s buyers should plan on current costs.

SuperFloral Team
October 19, 2026

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Best Selling Grocery Roses, Bouquets and Arrangements

Best-selling grocery flowers: overhead view of wrapped mixed bouquets with sunflowers and lilies

The best-selling grocery flowers change by season: roses, bouquets, arrangements and outdoor plants each lead in different months, IFPA data shows.

Travis Rigby
October 19, 2026

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Industry News

Valentine’s Flower Imports: How the Miami Pipeline Works and When to Set Your Order Dates

Floral Cold Chain Checklist: 12 Checks From Farm Truck to Store Cooler

Ecuador vs. Colombia Flower Sourcing: What Valentine’s 2026 Numbers Mean for U.S. Buyers

Colombia Tariff Deal Could Be Signed in December: What Flower Buyers Should Do Now

Floral Category Growth: Roses Up 13.6% and Arrangements Up 12.4% in Latest IFPA Data

Market Wrap Up: Winter Flowers Arrive as Holiday Shoppers Seek Value

Dream Farms Earns Rose Producer Recognition, Highlights Retail-Ready Floral Formats

Sourcing Flowers from Colombia: A Buyer’s Guide to Volume, Risk and the 12.5% Tariff

Grocery Floral Shrink: Where the 9% Goes and How to Cut It

Supermarket Floral Price Points, Margin and the Math Behind Both

Colombia Flower Tariff: Trump Hints at Relief, but Buyers Shouldn’t Count on it Yet

Best Selling Grocery Roses, Bouquets and Arrangements

Taiwan Orchid Breeders Look to Premium Overseas Markets

How Air Cargo Capacity Shapes What Flowers Cost You

Kenya Flower Sourcing for Buyers of Roses, Markets and Freight

Market Wrap Up as Freight Rates Rise and Mum Import Rules Ease