The Floral Marketing Fund’s 2025 houseplant study shows fewer shopping trips, bigger spending and planned increases across all 10 plant categories in 2026.
FMF Study Finds Houseplant Buyers Shop Less Often but Spend More
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Industry News
127 posts
News on mass market floral retail, grocery flower programs, sourcing, growers and suppliers for supermarket floral buyers and industry professionals.
What the Canadian Flower Tariff at 50% Means for U.S. Floral Buyers
The Canadian flower tariff of 50% covers cut flowers, bulbs and foliage with no USMCA exemption, and U.S. buyers are rethinking sourcing.
Christmas Floral Program Buyer’s Guide
A Christmas floral program built on IFPA holiday data should lock bouquet specs, plant orders and freight by early November.
Market Wrap Up: Softer Flower Prices Meet Higher Freight Costs
Softer Dutch flower prices, higher airfreight costs and a cautious holiday outlook put landed margin in focus for mass-market floral buyers.
SuperFloral Launches a YouTube Channel for the Mass-Market Floral Business
SuperFloral’s new YouTube channel brings practical sourcing, merchandising, margin and care-and-handling guidance to the mass-market floral trade.
Market Wrap Up: Chrysanthemum Rules Shift as Dutch Flower Trade Recovers
New chrysanthemum import rules take effect Nov. 9 as Dutch summer trading narrows the export decline. This week’s wrap up examines freight costs, workforce preparation and the checks floral buyers need next.
Peat Moss Supply: Canada’s Wet Season Trims Extraction as Trucking Costs Climb
Peat moss supply from Canada ran below expected extraction in most provinces this season, and trucking rates are up 29 percent.
Thanksgiving Floral Program Checklist for Grocery Buyers
Thanksgiving is Nov. 26, so this Thanksgiving floral program checklist covers what grocery buyers and suppliers should lock in now.
Produce and Floral Show Opens Oct. 14 in Orlando
The produce and floral show returns to Orlando Oct. 14-16 on a new midweek schedule, with floral buyers and growers in the mix.
Rising Freight Costs Put More Pressure on the Global Flower Supply Chain
Rising airfreight rates, fuel costs and logistics disruptions are adding pressure to flower growers, importers, wholesalers and florists worldwide.
New Ascent Career Event Targets Agriculture’s Growing Talent Gap
A new Canadian career event aims to connect agriculture employers with students, skilled tradespeople and emerging professionals as the sector faces a growing talent gap.
Goa Farmers Turn Fallow Fields Into Productive Marigold Farms
Farmers in Goa’s Paliem village are turning fallow land into productive marigold farms, creating income, employment and new opportunities through local floriculture.
