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From Seed to Consumer, we’ll cover breeders, growers, importers, distribution, wholesale, bouquet makers, marketers and mass market retailers.

Super Floral
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Industry News

127 posts

News on mass market floral retail, grocery flower programs, sourcing, growers and suppliers for supermarket floral buyers and industry professionals.

  • Industry News

Memory Lane: A florist’s meticulous diary of ‘matches’ in the 1940 and 1950s

Memory Lane: A florist's meticulous diary of 'matches' in the 1940 and 1950s
SuppliedThe wedding of Muriel and Walter Gates in the 1940s. As food…
  • SuperFloral Team
  • November 10, 2019
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  • Industry News

AFE Partners with Smithers-Oasis/FLORALIFE on Matching Gift AFE Challenge

AFE Partners with Smithers-Oasis/FLORALIFE on Matching Gift AFE Challenge
ALEXANDRIA, VA – Friends of the floral industry, are you ready for…
  • SuperFloral Team
  • November 10, 2019
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  • Industry News

Vaselife Introduces Recyclable Paper Sachet

Vaselife Introduces Recyclable Paper Sachet
We are very proud to introduce an unique and innovative paper packaging…
  • SuperFloral Team
  • November 4, 2019
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  • Industry News

Selecta one invitation to annual Magic Stars event

In keeping with the poinsettia season, Selecta one has organised its Magic…
  • SuperFloral Team
  • November 4, 2019
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  • Industry News

Danzinger cooperates with Rise and Shine and Montiplanta

Danziger has become the exclusive worldwide distributor of Montiplanta Gerbera varieties and…
  • SuperFloral Team
  • October 31, 2019
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  • Industry News

Perennials continue to rise

Perennials continue to rise
Photo courtesy of Ball Horticultural Tare consumers are turning to perennials, and…
  • SuperFloral Team
  • October 29, 2019
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  • Industry News

Have fun with ‘bud-blooming’ heathers

Have fun with 'bud-blooming' heathers
Heather is a great addition to a fall container. First off, I…
  • SuperFloral Team
  • October 25, 2019
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  • Events
  • Events

Floral Training and Mass-Market Retail

Here are seven tips for teaching your staff how to properly care for cut flowers at the floral department level. Read on […]
  • SuperFloral Team
  • October 23, 2019
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  • Business
  • Industry News

Micky Byland named PMA Floral Marketer of the Year

ANAHEIM, CA. –-Micky Byland, senior vice-president of sales at N.G. Heimos Greenhouses…
  • SuperFloral Team
  • October 22, 2019
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  • Events
  • Events

Flowers of Choice

Debra Prinzing talks with Jennifer Ladd, owner of Sweet Posy Floral, a flower farm and floral design studio, located in Bend, Oregon. Read on […]
  • Debra Prinzing
  • October 21, 2019
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  • Business

Maxine H. Burton inducted into Forsyth Central Hall of Fame

Bogart, GA–Maxine H. Burton was inducted into the 4th Annual Forsyth Central…
  • David Coake
  • October 18, 2019
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  • Events
  • Events

How Will the Next Generation Buy Flowers?

Every generation of customers is different in how they would prefer to be treated. Alex Frost provides four tips to dealing with young customers. Read on […]
  • Alex Frost
  • October 18, 2019
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Taiwan Orchid Breeders Look to Premium Overseas Markets

Taiwan's orchid industry is looking to build on its export strength by developing…
  • SuperFloral Team
  • November 10, 2026
Floral logistics: a large jetliner on an airport tarmac, a generic illustration of air cargo
  • Industry News
  • Supply Chain

How Air Cargo Capacity Shapes What Flowers Cost You

Floral logistics shifted fast at the 2026 Valentine's peak, with charters reaching 45%…
  • Travis Rigby
  • November 9, 2026
Kenya flower sourcing: rows of plants in a greenhouse, a generic image of protected cut flower production
  • Industry News
  • Supply Chain

Kenya Flower Sourcing for Buyers of Roses, Markets and Freight

Kenya flower sourcing in numbers: roses make up about 69% of exports, and the…
  • Travis Rigby
  • November 9, 2026
Concept of white and yellow chrysanthemums beside flower cartons and a temperature logger in a fictional receiving area.
  • Supply Chain
  • Industry News

Market Wrap Up as Freight Rates Rise and Mum Import Rules Ease

Air cargo spot rates climb as Ecuador prepares for the Nov. 9 chrysanthemum import…
  • Travis Rigby
  • November 8, 2026

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