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Industry News

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News on mass market floral retail, grocery flower programs, sourcing, growers and suppliers for supermarket floral buyers and industry professionals.

Industry News

What Floral Retailers Are Discussing: Costs, Digital Strategy and Everyday Customers

This roundup draws on comments from working florists, industry leaders and researchers to examine the underlying struggles shaping the business today.

SuperFloral Team
September 16, 2026

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Industry News

FTD Names San Antonio Florist Recipient of Founder Award

The award honors Chris’s commitment to excellence, exceptional customer service, and dedication to serving her community.

SuperFloral Team
September 11, 2026

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Business

IFPA Seeks Nominations for Floral Marketer of the Year

IFPA’s Floral Marketer of the Year Award honors professionals who are helping shape the…

SuperFloral Team
August 7, 2026

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Technology

Chinese Space-Mission Commander to Grow Petunias in Space

Colonel Zhu Yangzhu, commander of the Shenzhou XXIII mission, said he plans to grow petunias in space during his stay aboard the Tiangong space station.

SuperFloral Team
June 1, 2026

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Events

Floriexpo 2026 Achieves Historic Growth in Attendance

With soaring demand from both suppliers and mass-market buyers, the show floor expanded by 20%, bringing together every floral industry category to showcase their latest innovations.

SuperFloral Team
June 1, 2026

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Supply Chain

Armenian Flower Industry Sets Sights on EU Market as Export Opportunities Grow

To support floral exports, the Armenian government is discussing measures that could help growers offset transportation costs and expenses related to intellectual property rights for protected flower varieties.

SuperFloral Team
June 1, 2026

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Sustainability

Mexico’s Rose Growers Focus on Water Management

Greenhouse tours conducted with students from the Autonomous University of Chapingo showcase the rainwater harvesting system and its management.

SuperFloral Team
June 1, 2026

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Sustainability

Foliage Producers in Central America Reach for Florverde Certification

The Florverde technical team recently conducted pre-audit visits to foliage-producing operations in Central America, in a process that could add close to 600 newly certified hectares to the scheme.

SuperFloral Team
June 1, 2026

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Everyday Flowers

Peonies Fuel Local Economy in China

Peonies are driving major economic growth in Heze, eastern China, where the flower has become far more than a seasonal attraction.

SuperFloral Team
April 26, 2026

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Supply Chain

Russia Extends Fertilizer Export Quotas as Global Supply Tightens

Russia has extended its fertilizer export quotas through December as global supply tightens due to the war involving Iran and disruptions affecting trade routes.

SuperFloral Team
April 26, 2026

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Business

Freight Rate Volatility Rises, Remains Below Covid Levels

The increasing volatility in freight rates caused by the Iran war is not comparable in scale to the extreme freight rate inflation of the Covid period.