Flowers are one of the most thoughtful gifts that you can give…
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Industry News
127 posts
News on mass market floral retail, grocery flower programs, sourcing, growers and suppliers for supermarket floral buyers and industry professionals.
Water Ways Receives a CDN $1,500,000 Purchase Order for High Tech Water Treatment Solutions From One of South America’s Leading Flower Growers
Picture 1 High Tech Water Treatment Solutions Water Ways Technologies Inc. NOT…
Couple takes adorable engagement photos in Publix store where they met
LAKELAND, Fla. – It’s “where shopping is a pleasure,” but for one…
A Sweet Spot for Spray Roses
Once a modest supporting actor, the spray rose is moving to center stage thanks to its versatility and appealing price tag.
Illinois Blooms for Midwest Vases
One might think it’s impossible for supermarket shoppers to find truly “local”…
The Washington Flowers Project
For years, Washington State’s cut-flower production has been associated with tulips…
And the Award Goes to … Excellence
For more than two decades, Super Floral has sponsored the “Merchandising Award of Excellence”
Keeping Mass-Market Floral in the Black
The Washington Post reported in April that a recent survey of shoppers in 64
Quality: The Key to Successful Online Floral Retail
To some in floral retail, the online space is a great opportunity, a great unknown, or both.
Tulip Travels
Tulips have a history and culture unrivaled by other flowers. Roses may…
Oceans of Flowers
Although most blooms imported into the United States are transported by cargo…
Technology Trends in Floral
As with many industries, the floral industry is not immune to the…