Floral category growth in the latest IFPA data is led by roses and ready-made arrangements, while bouquets are growing on price rather than volume. For category managers planning 2027 resets, the segment table below shows where dollars, units and price are moving, based on the IFPA U.S. Floral Retail Point of Sales report for the four weeks ending July 12, 2026.
How is the floral department performing overall?
According to the IFPA report, which uses Circana Integrated Fresh data for multi-outlet stores, floral department sales were $618.1 million in the four weeks ending July 12, up 8.4% from a year earlier, on 62.4 million units (up 6.6%) at an average price of $9.90 per unit (up 1.7%). Over 52 weeks, floral sales were $10.52 billion, up 4.9%, on 966.1 million units, up 0.9%. In other words, year-long growth is mostly price, while the summer four-week window showed healthier unit growth.
IFPA notes the four-week period had no major floral holidays and attributes summer growth to FIFA watch parties, the nation’s 250th anniversary and summer entertaining. Treat this as a snapshot of a non-holiday month, not a full-year ranking.
Which floral segments are growing fastest?
| Segment | Dollar sales | $ change | Units change | Avg. price | Price change |
|---|---|---|---|---|---|
| Roses | $117.3M | +13.6% | +7.4% | $14.59 | +5.8% |
| Bouquets | $114.6M | +6.4% | -2.0% | $14.02 | +8.6% |
| Outdoor plants | $101.3M | +7.5% | +7.2% | $7.08 | +0.3% |
| Consumer bunch | $88.6M | +9.4% | +6.7% | $6.98 | +2.5% |
| Potted plants | $78.8M | +1.2% | -4.3% | $11.09 | +5.8% |
| Arrangements | $73.9M | +12.4% | +13.8% | $29.54 | -1.2% |
| Bulbs | $1.2M | +5.7% | -23.8% | $2.94 | +38.6% |
| Holiday bouquets | $484K | -3.4% | -12.7% | $7.43 | +10.7% |
Source: IFPA U.S. Floral Retail Point of Sales Results, 7/12/26 (Circana, Integrated Fresh, MULO).
What stands out in the segment data?
Roses combined double-digit dollar growth with 7.4% unit growth and a 5.8% price increase, which means shoppers accepted higher prices and bought more stems. Arrangements are the more interesting story for margin: unit sales rose 13.8% while the average price slipped 1.2% to $29.54, a sign that value-priced designs are pulling volume. Bouquets show the opposite pattern, with units down 2.0% and price up 8.6%, so bouquet dollar growth rests on price. Potted plants lost units (down 4.3%) despite a 5.8% price increase.
This is our reading of the data; IFPA reports the numbers, not the explanation. If you are weighing where to put space, compare these trends with your own scan data and with our guides to best-selling grocery flowers and supermarket floral pricing.
Which regions are growing?
Every region grew in dollars over both periods. In the four weeks, the Southeast led at +10.9%, followed by the Plains at +10.0% and South Central at +9.9%; California was slowest at +4.9%. Over 52 weeks, South Central led at +8.3%, then the Southeast at +6.9%, with California at +2.5%. The West (15.2%) and South Central (14.7%) hold the largest 52-week shares, so check the IFPA table for your own trading area. IFPA’s text and table are inconsistent in one regional sentence, so we used the table figures.
What does this mean for category managers?
Do not read one non-holiday month as a trend. Do use it to pressure-test your plan. If your roses and arrangements are growing slower than these figures, you may be under-ranged; if your bouquet units are falling and price is rising, watch for shoppers trading down. Rising prices also raise the stakes on shrink, which we cover in our guide to where the 9% goes.
Takeaways: floral category growth to act on
- Roses (+13.6% dollars) and arrangements (+12.4%) led the four weeks ending July 12, 2026.
- Arrangements grew units 13.8% at a lower average price, a value-volume signal.
- Bouquet growth came from price, not units; potted plants lost units.
- All regions grew; Southeast, Plains and South Central led the four-week period.
- Check newer IFPA monthly reports before final 2027 resets.
Travis Rigby is the publisher of SuperFloral, the news source for the mass-market floral industry. He leads its website and weekly newsletter, covering what matters to growers, breeders, supermarket floral buyers and category managers. Travis studied journalism at the University of Utah, founded and led PosterGarden.com for 27 years, and is president of FlowerBox.com.
