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From Seed to Consumer, we’ll cover breeders, growers, importers, distribution, wholesale, bouquet makers, marketers and mass market retailers.

Super Floral
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Editorial

560 posts

Original reporting on mass market floral retail, merchandising, sourcing and design for grocery florists, buyers and suppliers.

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Dynamic Inventory Management Push Versus Pull

Many mass-market retailers planning to improve inventory management are increasingly debating “push-versus-pull…
  • Alex Frost
  • February 20, 2019
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  • Trends

Be Well

Wellness is the trend to watch in 2019. We live in a…
  • Bill Schaffer
  • February 18, 2019
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  • Business

Employee Engagement

Employee engagement is loosely defined as “a willingness to give one’s best…
  • David Coake
  • February 18, 2019
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  • Events
  • Events

Global Trends Driving Consumer Behavior

What’s influencing consumer behavior in 2019? According to market researcher Euromonitor International,…
  • Becky Roberts
  • February 13, 2019
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  • Business

Five Ways to Grow Your Millennial Customer Base

Want to tap into millennial generation buying power? You’re not alone. Every…
  • Julie-Martens Forney
  • February 11, 2019
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  • Business

Balloon Industry Challenges

Real Concerns or Just Hot Air? No well-curated Pinterest board or Instagram…
  • Alena Maschke
  • February 8, 2019
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  • Events
  • Events

Colombia: A Floral Success Story

Colombia is a land of eternal spring, with a climate ideal for…
  • Steve Daum
  • February 4, 2019
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  • Business
  • Trends

Colombia’s Powerhouse Floriculture Industry

You probably know that about two-thirds of the flowers sold in the…
  • Bruce Wright
  • February 1, 2019
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  • Marketing

Courting Customers for Valentine’s Day

As New Year’s confetti is swept away, the floral industry turns its attention to the hearts and flowers
  • SuperFloral Team
  • January 28, 2019
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  • Events
  • Events

Tracking Floral Futures

The floral professional’s role is to connect consumers with the natural world through artistry and design.
  • Debra Prinzing
  • January 22, 2019
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  • Trends

The Business of Funerals

Dying is a fact of life. But throughout our Western culture, death is still sort of a dark subject.
  • SuperFloral Team
  • January 22, 2019
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  • Events

Dutch Trade Fairs Attract Record Numbers

With more than 3,000 exhibiting and visiting companies from more than 100 countries,
  • Alex Frost
  • January 18, 2019
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Taiwan Orchid Breeders Look to Premium Overseas Markets

Taiwan's orchid industry is looking to build on its export strength by developing…
  • SuperFloral Team
  • November 10, 2026
Floral logistics: a large jetliner on an airport tarmac, a generic illustration of air cargo
  • Industry News
  • Supply Chain

How Air Cargo Capacity Shapes What Flowers Cost You

Floral logistics shifted fast at the 2026 Valentine's peak, with charters reaching 45%…
  • Travis Rigby
  • November 9, 2026
Kenya flower sourcing: rows of plants in a greenhouse, a generic image of protected cut flower production
  • Industry News
  • Supply Chain

Kenya Flower Sourcing for Buyers of Roses, Markets and Freight

Kenya flower sourcing in numbers: roses make up about 69% of exports, and the…
  • Travis Rigby
  • November 9, 2026
Concept of white and yellow chrysanthemums beside flower cartons and a temperature logger in a fictional receiving area.
  • Supply Chain
  • Industry News

Market Wrap Up as Freight Rates Rise and Mum Import Rules Ease

Air cargo spot rates climb as Ecuador prepares for the Nov. 9 chrysanthemum import…
  • Travis Rigby
  • November 8, 2026

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